Avoiding Spam: How to Stay Compliant When Contacting Property Agents in Singapore

When contacting property agents in Singapore, compliance isn’t optional — it protects your brand, your outreach results, and ensures you don’t get flagged as spam. Here’s how to run ethical campaigns that get replies instead of complaints.

Why Compliance Matters

  • Trust — licensed agents respond better to professional, targeted outreach
  • Deliverability — clean lists reduce bounce rates and avoid blacklisting
  • Legal Safety — avoid penalties for contacting non-licensed or irrelevant recipients

3 Compliance Must-Dos in Singapore

  1. Use licensed data only — confirm agents are listed on the CEA public register.
  2. Keep it relevant — outreach should offer genuine co-broke, recruitment, or services.
  3. Provide an opt-out — let agents decline future contact; maintain a “do-not-contact” list.

How to Avoid Being Marked as Spam

  • Personalize your outreach — use agent names and agency details.
  • Keep messages short — one benefit, one call-to-action.
  • Don’t over-send — 2–3 messages per campaign max.
  • Clean your list — remove bounces and opt-outs weekly.

Quick Compliance-Friendly Outreach Template

Email Subject: Co-broke opportunity in [Project/Area]

Hi [Agent Name],
We’re opening co-broke slots for [Project/Area]. Want the price guide and viewing schedule? Reply YES and I’ll send details.

If you’d prefer not to receive messages like this, just let me know — I’ll remove you immediately.

— Team SPAD

Why Verified Data is Key to Compliance

Spam complaints usually come from bad data. Free or recycled lists include outdated contacts or non-licensed individuals. With verified data, you’re only reaching licensed CEA agents who are relevant to your campaign.

Where to Get a Verified Database

SingaporePropertyAgentDatabase.com (SPAD) provides:

  • ✅ 30,000+ licensed CEA agents
  • ✅ Weekly updates
  • ✅ Verified mobile + email (compliance-ready)
  • ✅ Excel/CSV formats
  • ✅ Free sample available

Internal Resource for Deeper Insights

👉 For a complete compliance checklist, outreach workflows, and deliverability tips, read our Ultimate Guide (2025): Property Agent Databases in Singapore.

Need compliance-ready data?

👉 Download a Free Sample or WhatsApp/Call +65 8923 0835